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Project Overview

To encourage people to sign up to Virgin Active gyms across the UK, One Green Bean created an inclusive influencer campaign showcasing all body types at the gym.

I was then tasked with pushing the new Virgin Active branding by developing unique art direction and using this footage to create a thirty second YouTube ad in various formats.
 

Responsibilities
- Art Direction
-Motion Graphics
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16x9 Hero

Art Direction

I developed an art direction for this project that was a slight evolution of Virgin Actives current brand so that it worked well for a motion graphic, but not too far away that it wasn't recognisable at a glance.

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